At the Food Expo in Athens, conversations about Greek olive oil in 2026 reflected both optimism and unease. Despite deep concern about the global situation, the Expo fostered productive connections among new and established Greek and foreign businesses. Greek olive oil stood out throughout the event, echoing its central role in the traditional Greek diet.
Nearly 40,000 visitors from 80 countries joined 1300 exhibitors at the Food Expo from March 14 to 16. Identifying this Expo as “the leading Food & Beverage exhibition in Southeastern Europe,” the Expo team listed “exceptional olive oils” first in their paragraph about the “endless palette of products” enabling buyers to discover “a true treasure” there.